Apple has finally unveiled it’s  iTunes Radio Service at the  Worldwide Developers Conference held in SanFrancisco yesterday. The free internet radio service features over 200 stations ” and an incredible catalogue of music from the iTunes Store,”Apple mentioned in the conference.

The  music service will be launched by the end of this year. It will give all music fans access to thousands of new songs every week and they will be able to listen to exclusive music from new and popular artists which they have never heard anywhere else before.

“iTunes Radio is an incredible way to listen to personalized radio stations which have been created just for you,” mentions  Eddy Cue, Apple’s senior vice president of internet software and services.

This service will be integrated with Apple’s personal voice-assistant software programme Siri.  iTunes Radio is built into the Music app in iOS 7, in fact it will be the first tab by default in the app. You will discover the featured stations  across the top and your very own custom stations will be located at the bottom.


With iTunes Radio, you can skip tracks six times approximately for  a one-hour window. But the skip count resets every time you switch to another station.  iTunes Radio is also integrated with Control Center, letting you control its music playback from anywhere on iOS 7.

This  streaming radio service is a part of  Apple chief Tim Cook’s  vision for iOS. It even enables you to purchase a song directly from iTunes.  You can find a ‘buy’ button on all songs played through iTunes Radio. However if you already own a song,  iTunes Radio’s iTunes Match support will let you download the song from iCloud onto your device. You can even  create a new iTunes Radio station based on an artist, song, or genre. You can rename a station and even specify artists whose songs you don’t want to play on a particular station.


The keynote started off with the achievement of Apple  including the fifth birthday of the App Store, 50 billion downloaded apps, 375,000 iPad-only apps, with 93 percent of them downloaded each month. There has been no official word from Apple regarding the release of this radio yet. It’s been said that it will be released in U.S first and later on release in other countries.The service is free to use in an ad-supported version, whereas iTunes Match subscribers can enjoy music without any interrupting ads. iTunes will radio will redefine your music hearing experience very soon.

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Yogitha, loves to write, on just about anything. Realising her passion not too late in life, she managed to complete her Masters in Communication from Women's Christian College, Chennai. Currently, she works as a Technical Writer with Cognizant. A complete 'sitcom buff'', her current must see list has 'The Big Bang Theory' right on top!

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