eMetrics marketing optimization summit London has been announced the event date is 17-18 May 2010 and the venue is Grand Connaught Rooms, Covent Garden. The main theme of the event is “How to optimize your value of online marketing?“. A lot marketing managers, web analysts and business intelligence experts will be participating. This event will be very valuable for companies and individuals who are looking on the online marketing opportunities. You can expect following from the events.

• Meet the industry thought leaders and experts
• Discover the basics in WAA Workshops
• Explore advanced topics in Post Summit Workshops
• Compare insights with industry leaders, consultants, and peers
• Identify and realise your desired outcomes from this event
• See hands-on demonstrations of the latest tools in action
• Walk away with specific answers to your specific questions and specific solutions to your specific problems

As we are the blog partner of the event all the iamatechie readers will get a 15% discount, you can provide discount code of “IAMA010” while registration.

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myZingo e-commerce services Pvt Ltd launched its flagship offering
www.buytheprice.com this month. Buytheprice is an online B2C shopping portal
that is built on research of consumer behavior and cutting edge technology -
E Commerce 2.0. This is the first time in India that E-commerce 2.0 has been
used in an online shopping portal.

With E-Commerce 2.0, buytheprice plans to introduce a completely new concept
of online “social” shopping along with providing a fast, easy and secure
shopping experience. The site will provide enhanced value proposition to the
consumer and give him more reasons to choose online shopping over physical
shopping.

Using E-commerce 2.0, buytheprice can track the demand for a product. The
higher the demand for a product, the lesser the price becomes. The advantage
of this is that an individual consumer benefits from many others who intend
to make the similar purchase. This revolutionary technology would help map
the real time demand and supply which can offer better savings for the
consumer
Another important aspect of buytheprice.com is the use of twitter as one of
the customer care channels. Customers can make enquiries and raise tickets
by tweeting on @btpcare, which is also a first in India.
Currently the website has the 10 best deals that span across categories,
where one can be assured of the best price on the product. Later, it would
scale up with dedicated 10 deals for each category, as and when the demand
is shown by the people. Rather than taking an approach of opening a portal
with thousands of SKUs, buytheprice.com prefers to start with fewer but very
effective deals and scale up.
myZingo is founded by Ranjith Boyanapalli, who formerly headed the eTail SBU
at eYantra Industries Ltd and is a name associated with the online retail
business in India. He is an alumni of IIM Indore.Tharachand Suryadevara and
Jagdish Kothapalle, co-founders of myZingo come with an IT expertise.

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Adobe air applications are gaining popularity by the day and its R is intended to be a versatile runtime environment, as it allows existing Flash, Actionscript or HTML and JavaScript code to be used to construct a more traditional desktop-like program. Adobe positions it as a browser-less runtime for rich Internet applications that can be deployed onto the desktop, rather than a fully-fledged application framework. The differences between each deployment paradigm provides both advantages and disadvantages. For example, a rich internet application deployed in a browser does not require installation, while one deployed with AIR requires the application be packaged, digitally signed, and installed to the user’s local file system. However, this provides access to local storage and file systems, while browser-deployed applications are more limited in where and how data can be accessed and stored.^[7] In most cases, rich internet applications store users’ data on their own servers, but the ability to consume and work with data on a user’s local file system allows for greater flexibility.

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I just found something interesting which I would like to share. Now with the help of lab gmail created a feature to change your default font. I would like to send my emails in Trebuchet format. I used to select the font every time I send the email.

Select your lab feature enable “Default text styling” after that change your font style in the general tab of settings.

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Rapid deployment of web applications never became so much easier with the development of the symphony framework aimed at reducing repetitive codes. Compatible with propel and doctrine symphony has helped programmers immensely to create and maintain applications. One setback however was the availability of easy to master tools of Symfony making the job of understanding and deploying Symfony based applications a bit tedious and time consuming.

However and endeavor towards this by Packt Publishing House which has brought out the book Symfony 1.3 Web Application Development authored by Tim Bowler and Wojciech Bancer. Both of them renowned scholars in their field has come together to author this book which is easy for the novice to master and a guide for the hardcore programmer. The style of writing is pretty straight forward and simple which should please anybody who would want to be led in to the world of Symfony.

The book divided into 10 chapters covers enough ground for one to have a  firm grip on the inner working of Symfony. All the chapters in the book has been augmented with the help of sufficient code and flowcharts to give the readers a sense of tasks they are dealing with.  Overall it’s a great buy well charted well spaced book which should be easy for the novice as well as a guide for the geek. The most important beauty of this book is it can be used for amateur and also for professionals. Please check the sample chapter of Symfony 1.3 Web Application Development for a better understanding of how the book is paced. You can purchase Symfony 1.3 Web Application Development from packthub.

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Google docs has become more and more popular among large and small scale enterprises .presentations, spread sheets and documents are all useful considering the fact they are free and can be shared on-line. If one wants he can also download the doc onto his desktop. there was a problem that is one could download only one file a ta time. Google Docs recently upgraded that feature and one could convert, zip and download all the files at one go. The new features are conviniently avaialbleat the homepage. One clicks it select the advanced more options and download. The number of file formats that one can use is plenty.

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Students are increasingly making use of the computer for educational purposes and one cannot do with out a computer during their colleges years. A few Firefox addons that would make the life os students much better.
These include
1.Taboo.
This helps to save the multiple tabs that one has opened for later usage. The exact location of the tab is also saved along with it.

2.Firefox Environment Backup Extension
This helps to save a lot of information like your password, sessions and other details.theseare saved in .xpi fileswhch means they can beused on other computers as well.

3.Reminder Fox
Reminder Fox helps you to remind things and it also coantins a simple todo list applciation. The remaiiders can be invoked anytime and it can automatically sent you remainders.

4.Leechblock
this addon helps you to block all thsoe unwanted sites.

5.Trailfire
This addon helps you comment on various sites and also helps you to create trails of information.

6.Juice
Juice is an intelligent addon which helps to search for informations semantically.

7.Delicious helps you to save your bookmarks and share it with others. You can also import your links to other computers.

8. Wired Marker helps you to highlight texts on web pages using various colours.

9.Zotero is used to collect and arrange research articles.

10.Firecal is a simple calculator which can be used by all.

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Google Wave is available only to a select number of users but that has not stopped the excitemnet surrounding goolge Wave. People are all eagerly waiting for a wave invite. The first Firefox addon for wave is very simple it notifies when a new wavelet has arrived .The user needs to supply a wave user name .This is much similar to the Gmail notifier . The plug in is compatible with Firefox 3.x.x but not version 3.7a1pre.

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The add-ons basket of Firefox is increasing day by day. While some are useful and oozes class certain other add-ons lack what it takes to be featured on blogs and in twitter conversations. Juice on the other hand deserves a lot of blog space tweets and fan pages.  Juice is an add-on that opens as a side bar once installed on Firefox.

Its cute and packs in a lot of punch. The add on features the ability to drag and drop images as well as videos, group them , sort them and download them all in one place. Well for all those Facebook addicts there is even a Facebook integration . Isn’t that juicy?. The better part of the add-on is a feature called magic . All one needs to do is drag and drop any text or image and the add-on will find relevant information associated with that particular piece of data .

This can be used for data mining.  The search option features Twitter, Google , Bing and Yahoo to mine for relevant information . Overall a great juicy add-on for bloggers, students and any information lover who would love to get more…..

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In these times of recession many companies faced with rising costs and are trying to scale down their expenditure on hardware and valuable real estate in terms of office space. So many articles have been written regarding  cloud computing and how scalable it is and how dynamic is the architecture. Most of these tech babbles cannot be comprehended by many. Starting tommorrow we will analyse cloud computing in detail and how we stand to gain from this fast emerging technology being embraced by all.

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