Hike, the Indian mobile messaging app which started just four months back has received successful results within a short span of time. It is already channeling almost a billion messages a month between its five million registered users. It was launched on December 12 last year and has turned to be one of the fastest growing free mobile applications globally. This is a great number when compared to the big fishes of the messaging space like WhatsApp, Nimbuzz , ChatON messenger etc. The growth of Hike is quite impressive, for instance, WhatsApp claims around 200+million active users and it has achieved this result in a four years time.
“The traction for Hike has been phenomenal, especially in such a competitive market. This new round of investment is an endorsement, of the great work put in by the entire team,” BSB Director Mike Kayamori said.
The app allows users to send free SMS, even to contacts who do not have ‘Hike’ on their handsets. The company has even introduced an update called Hike 2.0, that allows the users to post updates about what they are up to or what they are thinking in real-time to their close friends alone.
Developed by Bharti Softbank, a 50-50 partnership between India’s Bharti Telecom and Japan’s Softbank telecom provider, the master brain behind this app is Kavin Bharti Mittal.
Mobile messaging is trending right now, with tech giants like Facebook and most recently Google bent on owning the messaging space. The main reason behind wide popularity is that the user engagement factor is more with increased social networking.
About 60% of Hike’s registered users are in India, 40% globally led by the Middle East and Germany. Hike is available on iPhone, Windows, Android S40, S60. It will soon come in Blackberry too.
Hike is even launching something new on June 10. It will allow the users who have turned off their data to still be notified that they have a message waiting for them, this is something really great. Hereafter you can communicate with your friend no matter where you are, it doesn’t require you to be online, you can even be offline and sent messages through Hike.
What’s unique about Hike is its seamless integration between instant messaging and SMS. This is a very powerful feature especially in a market like India where more than 90 per cent of the 900 million strong mobile population is on feature phones,” Kavin Bharti Mittal says.