Are you a hotelier, home-stay owner, tour operator or the owner of a travel technology firm? If you are looking forward to attract more tourists,  then it’s time for you to upgrade the technology that you use. Just like any other industry, tourism industry is also badly in need of a make-over. ATTOI (Association of Travel Trade Organizations, India) is conducting a travel and technology conference in India. The conference named International Conference on Travel Technology is the first of its kind in India and will be held on 7, 8 & 9 June 2013 at Rajiv Gandhi Convention center, The Leela, Kovalam. It’s supported by Kerala Tourism and the main partner is Stark Expo.

The main motive of this conference is to assist the tourism fraternity especially hoteliers, home stay owners, tour operators and travel agents to understand the basic principles of online marketing to generate more business and to acquire skills to beat the competition.

It has become more like a necessity in the rapidly changing business scenario. The conference will bring social media experts, eminent speakers from tourism industry and amateurs in this industry to share their ideas and discuss more about the emerging trends. The event will act like a platform for Travel Technology companies to showcase their newly developed travel-related mobile applications and software.

You will get an opportunity to network with the best people in the industry, so your participation will be definitely worthy.  You will receive an opportunity to interact with highly-experienced speakers belonging to various nationalities and varied areas of expertise. You can even set up your stalls to display your products and services.  Therefore it’s better to rush up for the registration process as there are only limited seats available.

For registering, click here


Sheila Scarborough

She is an eminent writer and speaker who specializes in tourism, travel and social media.

Adam Franklin

Adam Franklin is an international social media speaker and marketing manager of Bluewire Media.



Selina Power

Selina Power is a Social Media specialist and social media commentator.


Philip Calvert

Philip Calvert is an award-winning social networking entrepreneur, professional speaker on Social Media sales strategy, LinkedIn expert and author.

Chad Wiebesick

Chad Wiebesick is a social media expert, manages social media for the State of Michigan’s tourism office.

Avijit Arya

Avijit Arya is the founder and CEO of Internet Moguls, a marketing-driven technology company that empowers businesses to maximize their online presence through its search marketing and optimization platform.

Kartthick Prabhu

Karthick is a thought leader in the travel technology space. He works at Tnooz as General Manager – Asia.

Bicky Carlra

Bicky Carlra is the Founder & President of TraVision Inc. He is an eminent entrepreneur and online travel solutions leader.

Suresh Babu


Suresh Babu is the founder of Web Marketing Academy, a digital marketing training institute providing certificate courses.

Jaydip Parikh

Jaydip Parikh is the founder and CEO of Tej SolPro, a digital marketing company. Jaydip has assumed many roles so far like web entrepreneur, digital marketing consultant, speaker  and trainer.

Shantanu Ghosh

Shantanu Ghosh is a Professor of Marketing and a social media coach to CEOs of mid sized organizations. He has been a Professor for many marketing subjects at Universities and Business Schools.


Namrita Sehgal

An award winning digital evangelist with a career spanning 13 years, Namrita currently leads worldwide Digital Marketing for Taj Hotels and manages a multi-million dollar global E-commerce revenue stream.

Subhasish Ghosh

A ‘Digital Technocrat’ with experience in strategic marketing solutions for B2B/B2C eCommerce portals, digital marketing, commercial email campaign management and inbound marketing.

Sanjay Vijayakumar

Sanjay belongs to the new breed of Indian Entrepreneurs who are young and fearless Starting an entrepreneurial journey at the age of 22 while in third of engineering, Sanjay lead and created a team of engineering graduates who were passionate about technology to build up MobME Wireless, one of India’s most exciting and innovative mobile value added service companies.

Siddharth Dabhade

A seasoned professional in the area of business development and management, Siddharth comes with 12 years of experience in the technology industry. Siddharth started his career as technology advisor for a software start-up but presently he is leading the travel business for Google India that has been growing at a rapid pace.
Tarun Lakhanpal

General Manager – Revenue Management and Distribution of the lemon tree hotel company. It is a fastest growing hotel chain in India and the third largest in terms of owned inventory.

Topics  Mainly Discussed

Day One will be mainly meant for inauguration and cultural programs
Day Two (8 June 2013)

Session 1

Social Media

• How travelers use social media and how travel business need to respond?
• Social Media – Opportunities and challenges in Tourism Marketing.
• How to leverage your networking on Linked in: Powerful and proven strategies for Travel professionals.
• Social Media relevance and its impact on consumer behavior.
• Blogging an inexpensive medium to generate leads and value for your website.
• Organic search or PPC or Both – What’s the way out?
• Inbound marketing – the cost effective way of marketing
• How to find new clients and turn them into leads using social media.


Online Marketing

Blogging an inexpensive medium to generate leads and value for your website.
Organic search or PPC or Both – What’s the way out?
Inbound marketing – the cost effective way of marketing.
How to find new clients and turn them into leads using social media.

Session 3

SOLOMO – New revenue generation slogan.
Mobile application for service industry, its need and value generation.

Session 4

How to distribute your hotel online.
How to handle price parity and rate integrity.
B2B Networking


Day Three (9 June 2013)

Session 1

Review Management & Handling Competition
Managing reviews and review sites.
Online reputation management.
Tricks for a tour operator to perform better than OTA’s online
How can a tour operator create a niche in the crowded online space
Revenue Management & Business Intelligence
Revenue Management Strategies
Maximising revenues through value added services.
Gathering business intelligence and understanding data.
Understanding analytics for better revenue generation.

Session 3
Lead Generation, Conversion, Measurement and Marketing ROI.
Session 4

Changing technology and marketing trends for the future of tourism.
What’s in store for the future of travel.
B2B Networking

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Yogitha, loves to write, on just about anything. Realising her passion not too late in life, she managed to complete her Masters in Communication from Women's Christian College, Chennai. Currently, she works as a Technical Writer with Cognizant. A complete 'sitcom buff'', her current must see list has 'The Big Bang Theory' right on top!

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