I was into a discussion with my colleague what succeeds finally whether branding or money making. He is very much talkative and his opinion is branding succeeds, but i am against it. I am doing business mainly because i need money. Finally i decided to do some investigation about it. Let me try what online people say about it. I used google trends for data collection what people searches. The result was very much interesting.
This is what i got from google trends. So in the late 2004 people use to give more importance for branding, but the trend is changing, the money making and branding have same importance now ?. This is a general trend okay.
Lets differentiate the searches accordingly upon people from developed countries and developing countries. For example india a developing country and UK, US developed ones.
The above results what people looking in india, a developing country. So is there any point that business in developing countries give more importance for branding ?
The data of developed country US. They give more importance to money making. But they are also giving importance to branding.
What i got from the data is developing countries give more importance for branding than developed countries. So is there any sense in giving more importance for branding in startup companies ?. This is a question, i am not able to answer cos only pioneers can give the answer.